Loretta Lam
Senior Advisory Board Member
Loretta Lam is president of national public relations and marketing firm Focus Communications Inc. (www.focuscomms.com) since 1994. As a full-service public relations marketing consultant firm based in Markham with operations in Vancouver, the company offers strategic counsel and services in corporate communications, public relations marketing, and multicultural marketing and training to client corporations coast to coast. The company is expanding through its strategic alliances to serve clients in Greater China.
With 20 years of professional experience in marketing and public relations, Loretta has formerly held management and consultant positions at leading multinational firms such as Hill & Knowlton Canada, The Communications Group in Toronto, and Ogilvy & Mather Public Relations (Asia) Ltd. in Hong Kong. She has extensive management experience with high profile clients in North America and Asia. Some of her renowned client projects include: CEO media tours for 3Com and Dell Computer in Canada; national product launch for Pioneer, Philips, Sharp, and Harley-Davidson; media and industry relations programs for Ernst & Young Management Consultants in Canada and U.S.A.
Loretta holds an MBA Essentials for Executives from the University of Toronto Rotman School of Management and an MBA from the University of Advanced Research School of Business in the U.S.A. She instigated the “bridging the Chinese and Canadian markets” initiative in 1995 at CCAMMA when she was the president. She has successfully introduced the association and the Chinese market to key mainstream industry associations and media, including Marketing Magazine’s first special feature on Chinese Canadian Advertising Awards, which evolves to become the current annual Multicultural Marketing Report.
Loretta is a Chinese Canadian Entrepreneur Awards winner in 1998 (www.acce.ca), is an active speaker and frequent article contributor in areas of public relations and Chinese marketing in the Canadian marketing industry and Chinese community.
Loretta’s affiliations include: Current Advisor, Markham Board of Trade Strategic Planning
Current Advisor, ORBIS Canada (since 2004), Current President, Chinese Canadian Advertising Marketing Media Association (CCAMMA) (since 2006), Current PepsiCo Asian Advisory Council, Canada (since 2005), Current Advisor, IRC Marketing Committee, CICS Foundation (since 2004).
Current Advisor, Taiwan Entrepreneurs Society Taipei - Toronto (since 2004), Current Member, Markham Board of Trade Marketing Committee (since 2007).
Some past affiliations include: 2008 Ontario Volunteer Service Awards (15 years), Guest Speaker, Evolution of Chinese Marketing in Canada, Between Words & Images (York University & HKETO), Panel speaker, Toronto Small Business Conference, Keynote speaker, Open House, Markham Small Business Centre, Panel speaker, Multicultural Marketing & Branding Conference, Toronto, CICS Board Director, Board Director, Chinese Cultural Centre of Greater Toronto, PR Consultant, Toronto International KiteFest, Dragon Ball and Yee Hong Wellness Foundation.